RE Capital has officially launched the Ruby Stella Hotel in Farringdon, one of London’s most vibrant and rapidly evolving districts, presenting a unique investment opportunity for those looking to acquire a prime freehold property. This lean luxury hotel opened its doors to guests in November 2024, marking a significant advancement in upscale and sustainable hospitality in central London.
The Ruby Stella Hotel is strategically located on Eyre Street Hill, just a short walk from the Farringdon station on the Elizabeth Line (Crossrail). This prime location not only enhances accessibility but also positions the hotel within a culturally rich area that blends traditional charm with modern vibrancy. Farringdon is renowned for its historical significance and is a key destination for both business and leisure travelers, making it an attractive spot for potential guests.
The hotel’s proximity to major transport links facilitates seamless access to London’s financial districts, airports, and other significant landmarks. This connectivity is vital for investors and guests alike, as it enhances the hotel’s appeal in an increasingly competitive market.
Ruby Stella is a purpose-built property featuring 153 contemporary en-suite bedrooms along with a variety of exceptional amenities, including an on-site restaurant, bar, and a charming courtyard terrace. Sustainability is at the core of the Ruby Stella’s design ethos; it has achieved a BREEAM ‘Excellent’ rating and an Energy Performance Certificate (EPC) rating of A6. Notably, the hotel boasts a remarkable 35% reduction in carbon dioxide emissions compared to conventional buildings.
The incorporation of energy-efficient air-source heat pumps further underscores its commitment to eco-friendly practices, positioning the Ruby Stella as a benchmark for modern sustainable development in the hospitality sector. Luke Dhanoa, Head of UK Asset Management at RE Capital UK, expressed pride in the hotel’s innovative design and sustainability features, stating, “The Ruby Stella Hotel reflects RE Capital’s dedication to delivering high-quality, sustainable assets in prime urban locations.”
The hotel’s lean luxury approach merges elegance with practicality, providing guests with a refined yet cost-effective experience that caters to modern travelers’ needs.
The Ruby Stella Hotel is currently on the market with a guide price of £50 million for the freehold property, managed by Savills Hotel Capital Markets. Richard Dawes, Director at Savills, highlighted the hotel’s strong appeal to investors by noting that “the property’s exceptional sustainability credentials, coupled with a long-term lease to an institutionally trusted operator, make it an attractive proposition for investors looking for long-term index-linked income and capital growth potential.”
Investors can expect robust returns from this property due to its prime location and sustainable design. The combination of high-quality facilities and eco-friendly features positions Ruby Stella as a desirable asset in one of London’s most sought-after districts.
Farringdon has long been associated with literary history; it was once home to Charles Dickens. The Ruby Stella draws inspiration from this rich heritage, creating an environment that celebrates both historical and contemporary influences. The hotel’s design reflects this narrative through its decor and ambiance, offering guests a unique experience that pays homage to the area’s past while embracing modernity.
Moreover, the hotel aims to engage with the local community by hosting events and activities that resonate with Farringdon’s cultural landscape. This commitment not only enhances guest experiences but also fosters relationships with local businesses and residents.
For investors seeking a high-quality asset in one of London’s most desirable neighborhoods, the Ruby Stella Hotel represents a rare opportunity to secure a premium eco-friendly property in a flourishing area. With its strategic location, sustainable design, and top-notch facilities, this hotel is poised to thrive in London’s competitive hospitality market.
As RE Capital continues to push boundaries in sustainable development within urban settings, the Ruby Stella stands as a testament to their vision of creating luxurious yet environmentally responsible accommodations that cater to today’s discerning travelers.
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